AC costs up 13%, 2nd hike since January

CHENNAI: Airconditioner producers have raised costs by 8-13% for the second time in lower than 100 days. The reason is cited is rising enter prices akin to these incurred on AC elements and ocean freight.
Blue Star managing director B Thiagarajan mentioned, “Enter prices of metal, copper and ABS plastic are up 25% on a median since March 2020. After elevating the promoting value of ACs 5-8% in January 2021, we’ve raised one other 3-5% as on April 1. We additionally count on to carry it regardless of the worth hike.” Nevertheless, in choose classes, costs have been stored 10% decrease than final yr to achieve market share.
Panasonic officers mentioned that given the market circumstances, they plan to lift costs of ACs by 6-8%, whereas fridges will see a rise within the vary of 3-4%. That is because of the rise in price of commodities, thereby rising the worth of manufacturing.

Panasonic India and South Asia president & CEO Manish Sharma mentioned, “As an organisation, we attempt to soak up most prices at our finish and never cross it to our customers. Within the final 3-Four months, there’s been 25% progress in gross sales of air conditioners.”
Whereas LG Electronics India has elevated costs 5-7% this yr, Voltas mentioned ACs and cooling home equipment have witnessed an total 3-5% improve in common market value. Customs duties on among the parts have additionally gone up.
Godrej Home equipment mentioned after rising costs by 3-5% rise in January, an extra 3-5% hike is going on once more in April. Its ACs product group head Santosh Salian mentioned, “Commodity costs are usually not coming in management. Within the preliminary phases of commodity costs going up final yr by round 13%, producers didn’t cross on the complete price to clients at the moment. They waited until demand picked up in the summertime season to cross on the worth improve.”
There’s a super value improve on ocean freight too — up 3x as in comparison with pre-Covid ranges. In addition to, this channel can be witnessing a scarcity of containers coming to India, producers mentioned.
“Most enter elements like metal, compressors are imported, and the freight value has gone up by 200-300% to $3,300 per container from $900 in pre-Covid occasions,” Salian added.

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