PSU banks on-board 1 crore account holders on digital fee modes in a month

NEW DELHI: The finance ministry on Friday stated that public sector banks (PSBs) have on-boarded about one crore prospects on digital fee modes in only one month of the launch of ‘Digital Apnayen’ marketing campaign.
The marketing campaign, geared toward encouraging prospects to make use of digital banking channels, was launched on August 15 below the aegis of the federal government’s Digital India initiative.
The division of monetary providers (DFS) stated in a tweet, “DFS’s #DigitalApnayen marketing campaign will get off to a roaring begin! PSBs on-board 1 Cr A/c holders on digital fee modes in 31 days of marketing campaign launch. Dedicated to rework India right into a digitally empowered society!”

Beneath the marketing campaign, banks have been requested to on-board a minimal 100 new prospects together with retailers and monetary inclusion account holders by every department on digital fee mode.
Banks have been additionally suggested to think about reward and recognition programme for his or her branches and enterprise correspondents and different area functionaries for selling the marketing campaign.

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