Pre-owned automobile vendor BBT plans to focus extra on digital presence

MUMBAI: Pre-owned luxurious and tremendous luxurious automobile vendor Massive Boy Toys (BBT) will focus extra on enhancing its digital presence for deeper penetration within the markets than establishing standard bodily shops amid the altering shopping for sample of its prospects, Jatin Ahuja, its Founder and Managing Director has mentioned.
Ahuja, nonetheless, mentioned that the plans to arrange a showroom in Ahmedabad subsequent yr and a department workplace in Kolkata, as introduced earlier, stay on observe.
BBT, which at the moment has three showrooms in three cities -Gurugram ( which is its headquarters additionally), Mumbai and Hyderabad, offers in manufacturers like Rolls Royce, Ferrari, BMW, Mercedes, amongst others.
“One fascinating pattern which undoubtedly has modified post-Covid is that earlier 45-50% of our prospects would by no means come to our showrooms. They’d merely see the automobile on-line, place the order and ask for the supply. Now this sample has modified to 80% within the final one quarter or post-COVID,” Ahuja advised PTI.
Furthermore, BBT can open up showrooms solely in metros however then its prospects from Tier-II and Tier-III cities can’t journey to metros. Subsequently digital presence caters to those prospects as nicely, he mentioned.
“So within the altering shift, what issues is how sturdy is your presence digitally than bodily. Subsequently, our focus shouldn’t be in the direction of opening extra showroom however in the direction of enhancing our digital presence all through the nation,” Ahuja mentioned.
Anticipating the business to stabilize within the subsequent two quarters, he mentioned that BBT gross sales within the March quarter have been impacted by about 20% with volumes down by 60% Y-o-Y in March 2020 alone.
The corporate sells round 35-40 vehicles per 30 days throughout manufacturers, he mentioned, including March and September quarters are the perfect time for pre-owned automobile enterprise.
“March and September quarters are huge for us. However within the second half of March there was a little bit little bit of deficit in gross sales as uncertainty grew (owing to pandemic) and amid that folks stopped their shopping for selections. So we may do solely 50-60% of the March numbers that we typically do. These two quarters do about 60-62% of the full enterprise. General, the gross sales within the March quarter was impacted by 15-20%,” he mentioned.
Stating that from Could onwards, the enterprise began getting stabilized, Ahuja mentioned that June quarter gross sales have been impacted by about 40% over the year-ago interval owing to COVID.
BBT offered 40 vehicles within the April-June interval of the present monetary yr as in comparison with 65 items offered in the identical interval of FY20, he mentioned, with the income dropping to Rs 34 crore in the course of the quarter as in opposition to Rs 42 crore clocked in Q1FY20.
“July gross sales numbers are anticipated to supersede the June quarter quantity,” he mentioned.
He mentioned that the corporate is pushing laborious to get the numbers that it did final yr, which stood at Rs 220 crore.
BBT offers in 24 high-end manufacturers which embrace 18 automobile manufacturers and relaxation bikes.
“Our additional enlargement plans are to open a department workplace in Kolkata, which might be in the direction of the top of the yr and a showroom in Gujarat subsequent yr,” he mentioned.
The full luxurious automobile market is about 40,000 items every year, and in response to Ahuja, for each one new automobile offered, one outdated automobile is as nicely. Towards this, the pre-owned automobile market within the West is 2 and half instances the brand new automobile market.
“We anticipate our pre-owned automobile market to go two instances of the brand new automobile market by 2025 with the growing entry of the established gamers,” he mentioned.

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