Most Indian respondents keen to pay extra for premium content material: Examine

NEW DELHI: Majority of respondents in India are keen to pay extra for a premium subscription for enhanced video and audio high quality, mentioned a new shopper examine by Wakefield Analysis performed in 4 international locations for Dolby Laboratories.
The examine was performed between October 1 and 16, 2020, amongst respondents in China (2,000), France (1,000), India (1,000), and the US (1,000).
The India leg of the examine performed throughout six cities, together with New Delhi, Mumbai, Chennai, Kolkata, Hyderabad and Ahmedabad, was aimed toward understanding the altering content material consumption habits throughout the pandemic, Dolby Laboratories mentioned.
“Indian customers at the moment are prioritising and searching for higher experiences probably pushed by lengthy hours spent at residence. Indian customers are spending extra on high quality in an effort to higher join with content material and to attach with one another,” the survey mentioned.
As per the survey, 96 per cent Indians say they plan to improve their leisure gear within the subsequent six months.
“Regardless of all the challenges of this previous yr, this examine has illustrated the ability of leisure in bringing us along with these which are most necessary to us,” mentioned Pankaj Kedia, managing director, Rising Markets, Dolby Laboratories.
The survey identified that Covid-19 has pushed many Indians to make use of leisure as a approach of unwinding and 66 per cent of Indian respondents mentioned they use it as a chance to loosen up.
95 per cent Indian respondents obtained into new varieties of content material they did not watch earlier than, the survey added.
The survey identified 97 per cent of Indian respondents have elevated their month-to-month spends on content material by 48 per cent on a mean in comparison with the beginning of the yr.
Over 85 per cent of Indians respondents who participated within the survey have previously six months already invested in upgrading their streaming providers.

Leave a Reply

%d bloggers like this: