Luxe carmakers guess on ‘inexpensive’ wheels to drive out of slowdown

NEW DELHI: Luxurious carmakers are driving up affordability to win over prospects. Because the trade passes by way of a difficult interval, exacerbated by the pandemic and financial slowdown, firms resembling Mercedes-Benz, Audi and BMW — the German trio that dominate the Indian luxurious automotive market — at the moment are introducing ‘entry-level’ fashions to widen their enchantment and entice a contemporary set of consumers.
Audi, which may declare credit score for establishing the foundations of luxurious SUVs in India underneath its Q badging, is hopeful of constructing a splash with the Q2 mini that it expects will greater than fill the hole created by the absence of its in style Q3. The Q3 has been lacking in motion as the corporate is but to introduce the BS6 model in step with the upgradation within the emissions requirements from April this yr.

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SUVs have been the preferred physique type throughout value factors, together with the underneath Rs 10-lakh class, and Audi hopes that its new providing will assist it acquire some market share at a time when the corporate is passing by way of certainly one of its hardest intervals ever. The Q2, nevertheless, can be supplied solely in petrol model, leaving many fanatics — who love diesel for the driving punch and lengthy drives — out of its ambit.

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Mercedes-Benz, which discontinued the A-Class hatch and the CLA entry sedan, is now gunning for youthful consumers with the A-Class sedan, which it had additionally showcased on the Auto Expo held at Higher Noida earlier this yr. The A-Class will probably be priced upwards of Rs 35 lakh. BMW additionally put its hat within the entry luxurious ring with the 2-Sequence Gran Coupe, which it will likely be producing at its facility in Chennai.

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